Setorii Pond – California's Car QueenHer raven hair and hourglass figure attract attention even at a casual lunch in West Hollywood. Kim Kardashian and Sophia Bush wear gowns from her eponymous fashion line.
Educated in Switzerland, she holds two university degrees and has a couture book, The Art of Setorii, due out this summer. She also has 110 supercars parked in her garage.
She’s come a long way from disdaining a vintage ‘stang for its hue. The lady keeps her collection of Astons, Bugattis, Ferraris and Lamborghinis tucked away in five houses on a 14-acre estate in Palm Springs, Calif. Driving onto the property is like entering an oasis: steel sculptures and ponds dot verdant lawns dwarfed by desolate hills; Pond’s toy mutt, Enzo, wiggles through the cacti and rock.
Forbes visited a couple times last month to see the cars and talk with Pond about her life. She proved the consummate hostess, taking hours to show the car collection, introducing me to various assistants and mechanics, and ordering in dinner late one night after a photo shoot.
You get the sense she’s used to entertaining pilgrims who show up unannounced having followed the siren call of supercars deep into the California desert. She began modeling as a teenager, then worked as an art director, stylist, producer, editor and designer.
She has also learned plenty about the business of creating a self-styled brand. As for the cars, well, she’s pretty attached. They come in all too handy for photo shoots, parties and cruising–though Pond reserves a white Cadillac for running errands around LA.
Read the whole story of the Pond collectionWatch the video "Driving With Setorii Pond"Take a look at the cars, events and news in todays magazine and we are sure you will enjoy, what's going on. For all your ideas and advertising needs we are here around the clock. Do not hesitate to mail us via
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